The National Association of Landscape Professionals is rolling out Landscape Career Day, a nationwide program to bring attention to the careers that exist within the lawn and landscape profession.
As part of the initiative, NALP is encouraging industry companies to host events at their company and within their communities that showcase industry careers and highlight the many professional paths that exist. To help companies host such events, NALP’s Industry Growth Initiative has created a 21-page toolkit, available to everyone on LandscapeIndustryCareers.org.
The toolkit offers step-by-step instructions for successfully managing several types of events—including community service projects, career fairs and school presentations—and provides resources including promotional fliers, digital ads, letter templates, artwork for banners, activity guides and more. Companies are asked to register their projects with NALP so the association can track the number and types of events being held across the country and communicate with event hosts.
“Landscape Career Day is modeled after similar events held in other industries that have proven that positive exposure to a profession can dramatically impact students’ interest in pursuing related careers and educators’ interest in encouraging students to pursue related career paths,” said Missy Henriksen, NALP’s vice president of public affairs. “We need to change people’s impressions of the profession by helping them touch and feel the important and rewarding work done by the talented men and women who help families, communities and the environment each and every day.”
The event and the supporting resources were created under the direction of the Industry Growth Initiative, which is charged with growing the industry and its workforce. Supported by the voluntary donations of industry businesses, the program is bringing attention to the career opportunities through advertising, media relations, social media outreach and other needed public relations activities.
