GIE+EXPO has expanded its seminar schedule and will offer Latino Link, a series of seminars presented by the National Hispanic Landscape Alliance (NHLA).
The seminar will include a breakfast session for dealers, three seminars for owners and managers of landscape businesses and two Spanish-language sessions for members of the Hispanic workforce.
The Latino Link schedule is:
Wednesday, Oct. 21
8:30 – 10:30 a.m.
Latino Link Dealer Breakfast
Growing your Business by Better Engaging Local Hispanics (English)
Presenter: Juan Torres, principal and consultant of Next Step Solutions in Auburn Hills, Mich., and president of National Hispanic Landscape Alliance.
Thursday, Oct. 22
9:45 – 11:15 a.m.
Building Business by Developing the Latino Workforce (English)
Moderator: Raul Berrios, owner of RulyScapes in Centreville, Va.
1:30 – 2:45 p.m.
Staffing up for Success (English)
Moderator: Pam Berrios, owner of ALS Services in Alexandria, Va.
3:00 – 4:15 p.m.
Bridging the Cultural Gap (English)
Presenters: Julio Ramos, owner of Ramos Power Equipment Repair in Baltimore, Md., and Carmen Zayas, vice president of human resources for Clean Scapes Landscaping in Austin, Texas.
Friday, Oct. 23, 2015
9:45 – 11:15 a.m.
What Owners Want from their Latino Leaders (Spanish)
Presenters: Ivan Giraldo, president of Clean Scapes Landscaping in Austin, Texas, and José Arroyo, president of Jose’s Landscaping in Greenville, S.C.
1:30 – 2:45 p.m.
Winning over Challenging Customers (Spanish)
Presenters: Raul Berrios, owner of RulyScapes in Centreville, Va., and Angel Mora production coordinator for Mariani Landscape in Lake Bluff, Ill.
