Residex hired David Helt to serve as its turf division director.
Formerly the U.S. Manager of sales and marketing for Direct Solutions, Helt brings more than a decade of experience in pricing, financial planning, analysis, strategy and sales to Residex.
“We are excited and honored to have someone with David’s breadth of experience and knowledge join our team,” said Ron Calhoun, director of marketing at Residex. “David will play a key role in providing strategic direction to Residex’s turf division as it transitions into many new markets.”
In his new role, Helt will be responsible for growing Residex’s turf revenue in the U.S., by executing a focused product strategy built around a full line of branded, generic and proprietary turf products and services.
“I am looking forward to reinforcing and expanding upon Residex’s position in the marketplace as an innovative, customer-focused, and sales driven industry leader,” Helt said.
During his tenure at a leading oil company he was responsible for managing a $3.5 billion dollar fuels marketing and operations division. He also provided leadership and growth at Agrium Advanced Technologies and the aforementioned Direct Solutions.
Helt earned an MBA from the University of Chicago.
