JCB is strengthening its commitment to America’s veterans with a strong presence and meaningful mission during this year’s VetsAid charity concert Nov. 15 in Wichita, Kan. At the concert, JCB will announce a charity auction featuring a one-of-a-kind, hand-painted 3TS-8T Teleskid, with proceeds benefiting veterans across the country through VetsAid.
The Teleskid will be on display near the main entrance of Intrust Bank Arena during the event, giving concertgoers an early look at this blend of art, purpose and horsepower. It was custom painted by the Monster Jam creative team known for designing iconic trucks such as Grave Digger. The one-of-a-kind machine features patriotic styling inspired by Joe Walsh’s father’s World War II fighter jet, along with the same advanced performance capabilities as JCB’s standard VetsAid edition. The auction, opening the summer of 2026, will be hosted online through bidadoo, a heavy equipment auction house, giving fans and contractors alike a chance to own a piece of equipment with purpose.
Partnership with purpose
The November concert marks the latest milestone in JCB’s partnership with VetsAid. As a signature sponsor, JCB has pledged to raise $1 million to support U.S. military veterans and their families through the organization. The campaign centers on the special-edition VetsAid Teleskid, with $1,000 from each unit sold pledged to the charity. VetsAid supports veterans service groups across the United States that provide a range of care for veterans and their families.
“VetsAid isn’t just about raising money and awareness for America’s veterans and their families,” Walsh commented. “It’s also about finding common ground amongst music- lovers of all backgrounds and coming together to build and rebuild communities around a shared love of country. It’s a privilege for us at VetsAid to expand upon this vision with Alice, Ann, and the entire Bamford family, as well as our friends at JCB.”
“This partnership is deeply personal for us,” said Alice Bamford, senior vice president, JCB North America. “We believe in honoring veterans not just with words, but with real action. Through this collaboration with Joe Walsh and the VetsAid team, we’re helping create opportunities, rebuild lives and show America’s heroes that they’re never alone.”
Bamford recently announced JCB and the VetsAid machine sales have resulted in more than $400,000 for the charity to date.
Built to perform with the same dedication shown by the veterans it honors, the VetsAid 3TS-8T Teleskid features a military green exterior, a custom-stitched seat embroidered with the VetsAid logo and a set of commemorative dog tags. The Teleskid is distinguished by its industry-first telescopic boom, which allows operators to lift up to 13 feet, reach more than eight feet forward and dig three feet below grade. A 74-horsepower engine and JCB’s single-arm boom with side-door entry complete the design.
Rock and roll meets horsepower
Adding to the spectacle at the Nov. 15 concert, JCB will showcase JCB DIGatron and driver Tristan England, a 2025 Monster Jam World finals champion, as a symbol of performance, pride and partnership. As the Official Heavy Equipment Partner of Monster Jam, JCB has used the world of competitive motorsports to spotlight its machines and mission at events across the country.
“Monster Jam has been a powerful platform for JCB – not only to demonstrate our equipment in action, but to connect with communities that value service, family and resilience,” Bamford said. “Bringing JCB DIGatron to VetsAid alongside this special edition Teleskid is our way of combining that energy with purpose. It’s a celebration of veterans and a commitment to their future.”
Bringing partners together for purpose and impact
VetsAid, founded in 2017 by Joe Walsh, has raised over $4 million by uniting rock legends and local communities to champion veteran causes. The 2025 concert in Wichita continues that tradition, with a star-studded lineup and an expanded role for JCB reflecting the company’s belief in partnership-driven impact.
By uniting VetsAid, Monster Jam and bidadoo, JCB is transforming this year’s concert into more than a night of music. It’s a celebration of community, craftsmanship and a shared commitment to supporting America’s veterans.
The charity auction for the custom VetsAid Teleskid will run during the summer of 2026. More details coming soon. Interested parties can find out more here. Proceeds go directly to VetsAid to support veteran-focused services nationwide.
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