Primera, a member-owned cooperative, strengthened its strategic partnership with Milwaukee Tool, marking a significant expansion in Primera’s supplier portfolio. This aligns its mission to equip member-owners with innovative, market-driven solutions addressing evolving end-user needs, according to the company.
“Milwaukee Tool is thrilled to launch this new partnership with Primera and its member-owners,” said Jonn Graff, senior vice president of sales at Milwaukee Tool. “We’re well along our journey of delivering innovative solutions for the outdoor trades and recognize the opportunity Primera offers to connect with new end users thanks to the trust and relationships their members have cultivated over decades. We’re excited to support members in growing their businesses with in-demand offerings such as outdoor equipment, power tools, personal protective equipment, accessories and hand tools, along with a wide range of complete solutions tailored to the needs of the outdoor end user.”
Milwaukee Tool is bringing its RedLithium battery technology and MX Fuel, M18 and M12 platforms to Primera’s distribution network. By incorporating these outdoor power equipment solutions into the cooperative’s offerings, Primera member-owners can now combine agronomic inputs with advanced tools that boost jobsite productivity, support sustainability and reduce overall ownership costs for professional users.
“Our goal is to enable the Primera member-owners to surround the customer with solutions, not just products,” said John Smith, vice president of supplier relations at Primera. “Milwaukee Tool gives our members access to best-in-class equipment that complements our core strengths in chemicals, seed and fertilizer. As demand grows for battery-powered, low-maintenance tools, this partnership provides a timely, strategic advantage.”
“Today marks a significant milestone in our diversification strategy,” said Jeff Braun, CEO of Primera. “While our foundation will always be in chemicals, seed and fertilizer, we recognize the critical role that professional-grade equipment plays in helping our members succeed across all green industry sectors.”
This partnership illustrates Primera’s wider supplier plan: to evolve thoughtfully into adjacent categories that strengthen member capabilities without compromising its foundation in agronomic solutions. With Milwaukee Tool, Primera takes a strategic step toward giving comprehensive, job-ready solutions addressing the full spectrum of needs in turf, ornamental and pest management markets, according to the company.
