WorkWave, a provider of software and solutions to assist mobile service companies, revealed Wavelytics during its annual Beyond Service User Conference in Dallas. According to the company, this new suite of data-driven and AI offerings offers near-real-time business insights and analytics so that customers can better access and utilize their own data to optimize business growth.
“What gets measured gets improved, so when your company is data-driven, you’re going to be able to run a more profitable business with stronger revenue growth,” said WorkWave CEO Kevin Kemmerer. “Delivering innovative software and solutions is one of WorkWave’s top priorities for 2025. With Wavelytics, we look forward to helping our customers make more efficient and informed business decisions that will immediately allow them to provide better customer service, make more money and grow.”
According to WorkWave, Wavelytics taps into years of industry data across pest control, lawn care, commercial cleaning and security. It aims to deliver performance tools and unique insight that field and mobile service companies lack.
These tools include:
- Data Factory: A curated data warehouse that centralizes, cleans and organizes data for near real-time access to reliable insights, ready to be connected to customers’ own business intelligence tools and downline systems. This will be available in Q1 2025 for WinTeam, RealGreen and PestPac users, with Timegate+ to follow in Q2.
- Marketing Analytics: This module is focused on helping customers drive better customer conversion, allowing them to turn complex data into actionable insights to help drive smarter decisions, maximize ROI and boost long-term growth. This is now available for RealGreen customers and integrated with print marketing.
- Self-Serve and Advanced Analytics: This provides actionable intelligence right from WorkWave’s core software platforms with customizable dashboards and modules and helps businesses understand where they can reduce costs and still experience an increased profit. This will be available in Q2 2025 for WinTeam, RealGreen and PestPac users, with Timegate+ to follow in Q3.
- Benchmark Analytics: Measures performance against industry standards, enabling the identification of strengths, weaknesses and opportunities for improvement to remain competitive. This will be available in Q3 2025 for WinTeam, RealGreen and PestPac users, with Timegate+ to follow in Q4.
- AI Integration and Data Enrichment: Embedded AI-driven insights will enable WorkWave to innovate faster than ever, delivering new features and capabilities that will have businesses staying ahead of the curve. This will be available in Q2 2025 for WinTeam, Timegate+, RealGreen and PestPac users.
“WorkWave is our trusted partner for many reasons, one of them being that they are at the forefront of bringing their customers advanced technology that helps deliver actionable business insights,” said Scott Jablonski, marketing director at ExperiGreen. “As an early adopter of the Wavelytics platforms, we are proud to be involved in its development. WorkWave’s approach has been customer-centric, organized and efficient in its development, and we are eager to see what’s to come within the platform as we plan for the future.”
WorkWave’s AI technology, WAIve, will fuel the Wavelytics platform. WAIve will incorporate advanced AI and automation into its data-driven offerings. AI understands customer behavior, optimizes operational efficiency, allows businesses to anticipate challenges and predicts outcomes for sustainable growth.
