Promotes two and adds a senior executive in wake of founder’s death.
ValleyCrest Landscape Companies, which bills itself as the largest integrated landscape services company in the U.S., will promote two senior-level executives, and has added another executive to its leadership team. Burton S. Sperber, FASLA, founder and chairman of the Board of Directors of ValleyCrest Landscape Companies, died Sept. 30, 2011 at the age of 82 of complications from surgery
Effective May 1, 2012, Richard A. Sperber will be promoted to chairman of the Board of ValleyCrest Landscape Companies. This change will allow Sperber to focus on charting the vision and direction of the family of companies, while remaining involved with client and employee growth and development strategies. As part of this transition, Roger J. Zino will be promoted to CEO of ValleyCrest Landscape Companies, and will remain president of ValleyCrest Landscape Maintenance, his current position. Additionally, Andrew J. Brennan has re-joined the company as COO of ValleyCrest Landscape Companies, a newly-created position reporting to Zino.
“The driver behind these changes is to keep ValleyCrest strong and on course for the next 62 years,” said Sperber of the family of companies founded by his father, Burton S. Sperber, in 1949.” I am truly excited about what’s ahead for ValleyCrest in 2012 and beyond. These are smart changes because they put in place solid underpinnings and structure to support our long-term goals. ValleyCrest is known for having the right people in place, and then giving them the right tools and resources to do the job in order to satisfy the landscape needs of our customers. I’m confident these changes will fuel and sustain ValleyCrest’s continued growth and position the company strongly for the future.”
In promoting Zino to CEO, ValleyCrest is drawing from within its management team. Zino joined the company in 2001 and oversees more than 120 Maintenance branch offices across the U.S.
“I am deeply honored to lead a world-class organization whose mission today is to build on the vision established by our founder, Burt Sperber, more than 62 years ago,” said Zino. “For him it started and ended with an intense focus on our customers and our people, and that dual focus will never change. Despite the challenges our industry faces in serving the landscape needs of companies across the country, I am truly excited about working with our people in achieving this next generation of successes for the company.”
Brennan returns to the company to provide additional corporate leadership and operational support. He originally began working with the company in 2003 and has since served in several capacities within the company, most recently as COO of ValleyCrest Landscape Maintenance.
