Apart from different colored trucks, many customers – property owners and property managers – don’t see much difference among the landscape/lawn service providers. Similarly, customers tend to hear the same selling proposition from landscapers: “We can do it cheaper, better and/or faster.”
Instead of emphasizing the “we” part of the selling proposition, put the focus on the customer. Consider using messages such as:
— We want to help you save at least 10%.
— Partnering with us will make your life/job easier.
— Our services will bring you peace of mind.
— Let us help you maximize your investment.
— You’ll love our hassle-free service.
— We measure our success by your success.
What other phrases can we add to this list?
