ORLANDO, FLA—U.S. Lawns announced a record-breaking year of growth in 2012, with 28 franchises awarded year-to-date. The company hopes to finish the year with 30.
The down economy has not stopped the success of this commercial landscape management franchise company. U.S. Lawns has awarded 126 franchises since 2008.
Almost half the total sales since 2008 have been “conversions,” existing landscape business owners that converted their business to a U.S. Lawns franchise.
“The turmoil in the economy has played a huge role in our success with conversions,” says Brandon Moxam, U.S. Lawns’ director of franchise recruiting. “Business owners are searching for ways to improve their business and gain a competitive edge in their local markets. Franchising is a natural fit for these entrepreneurs. They’re committed to the industry and they’ve already taken on the risk of business ownership, but lack the branding, systems, processes and support of a national company.”
Moxam says the company has seen a high number of candidates who have been displaced from corporate jobs who found the opportunity to own a business was preferable to the less-than-stellar job market.
“Additionally, the economy has forced individuals to take a hard look at where they’re at with their careers, even if they are still employed,” he adds. “We have had just as many candidates reach out to us who have hit the ceiling in their current careers and want to make a change as we’ve had those who are out of work.”
