Turf’s Up Radio is expanding its presence across the landscape and lawn care community. Founder Darren Gruner confirmed the addition of new equity partners, extended programming and sponsorships will further solidify the network as a go-to media platform for industry professionals.
Turf’s Up Radio is now guided by a newly formed ownership and leadership team that includes some of the most recognized names in landscaping and business consulting:
• Steven Cohen, industry veteran and principal of GreenMark Consulting Group
• Luke Truetken, principal of Landscape SEO
• Eric and Jennifer Jones, principals of Turf Teacher and Elite Landscape Contractors
This new ownership group, together with founder Darren Gruner, will also serve as the board of directors, providing strategic direction and guidance for Turf’s Up Radio’s next phase of growth. Show host Wayne Voltz will join the board of directors in an advisory role.
“Turf’s Up Radio was built to give a voice to the hard-working professionals who fuel the green industry,” said Gruner. “With the addition of Steven, Luke, Eric and Jennifer, we are entering a new era; one that allows us to scale our reach, expand our programming and deliver even more value to our listeners and sponsors.”
As part of the expansion, Turf’s Up Radio will introduce new shows, thought-leadership segments and sponsor partnerships highlighting the latest innovations, challenges and success stories in the landscape and lawn care sectors. The network’s lineup will continue to feature industry voices, business insights and real-time conversations designed to inform, inspire and elevate professionals at every level.
“This partnership isn’t just about ownership — it’s about vision,” said Cohen. “Together, we will bring fresh content, powerful insights and a stronger platform to serve the needs of landscape business owners and their teams nationwide.”
