Titan International, a supplier of wheels and tires for a large variety of off-the-road equipment, is expanding production rights for the Goodyear brand across the light construction/industrial, ATV, lawn and garden and golf tires segments. Additionally, Titan renewed its Goodyear Farm Tires licensing rights in the farm tires segment. This strategic move reinforces Titan’s dedication to amplifying its product portfolio. From the smallest golf cart tires to the world’s largest farm tires, the Goodyear Optitrac LSW1400/30R46 features Titan’s Low Sidewall technology.
“We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tire designs incorporating innovative tire technologies for the lawn and garden segment,” said Paul Reitz, president and CEO of Titan International. “In addition to our newly acquired rights, we are reaffirming our commitment to the farm tires segment, a vital part of our business.”
Titan International’s portfolio features a strong selection of products designed for the forestry, powersports, OPE (outdoor power equipment, i.e. lawn, garden and golf), agricultural, earthmoving and light construction sectors.
The enlargement and renewal of the Goodyear brand licensing agreement aligns with Titan’s growth strategy, highlighting a strong dedication to enhancing product offerings that support end-users, customers and distributors throughout Americas, Europe, Africa and Oceania, according to the company. This strategic initiative will foster growth and build up Titan’s position in the tire industry.
