A little healthy competition can be good for business. But three Knoxville, TN, brothers that started a maintenance operation may just make their Knoxville area competitors shudder.
The Dotson boys, Jarod, 14, and twins Jacob and Jordan, 13, began three years ago by cutting the grass for a neighbor. Then they added a few lawns and then a few more. Dotson Lawn Service took most of the $6,500 they earned last year to purchase new equipment.
Now, with gross revenues measured in four digits instead of six, seven or even eight, they’re not going to appear on anyone’s Top Companies list, but that’s not the point. Every lawn they’re cutting is one less for your company. Yes, they did get a little funding help from their parents, but how is that much different than borrowing from cousins, uncles, sisters and raiding the savings account to get your own business started.
Sure, these kids can’t even drive for another couple of years, so their opportunities to expand are pretty limited. But what isn’t limited is the number of young, entrepreneurial kids with willingness to push a lawn mower over a neighbor’s yard.
And as Jarod said, “They just think it’s a better deal and our yards still look as good as the professionals do.”
It should send a chill down your spine.
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