Marisa PalmieriNov 9, 2023
Meet Glenn Jacobsen, president, Jacobsen Landscape Design & Construction, Midland Park, N.J. How’d you get your start? I get asked that all the time. I…
Frank RossNov 3, 2023
I am all about eliminating the guesswork we face in our businesses. Yes, I am a budget freak. Some of this stems from what my…
Bruce WilsonNov 3, 2023
Whatever your economic outlook, ending your business year positively is important. Avoid slipping from a good year into a so-so year by never letting your…
Marisa PalmieriNov 3, 2023
Welcome to the Business Planner 2014 edition of Landscape Management. I sat down to write an editor’s note about the importance of the three areas…
Jon GoldmanNov 3, 2023
How can we get prospects to chase us instead of us chasing them? For most landscaping companies, marketing is difficult. You need to get noticed,…
Andrew PototschnikNov 3, 2023
In describing the process companies go through to generate new customers, I refer to a big old sales funnel. You pour leads in the top…
Judy GuidoNov 3, 2023
The one point all Green Industry folks agree on is the importance of sales. Let’s face it, sales is the engine that drives your business…
Lara MoffatNov 3, 2023
One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with…
Jonathan GoldhillNov 3, 2023
To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to…
Julie GuestNov 3, 2023
You send one of your employees to give a potential customer a quote. He thanks him for coming but says he’ll think about it. In…
Jeff KorhanNov 3, 2023
Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what…
Jennifer LemckeNov 3, 2023
An open-book management style that includes employees from every aspect of a business can improve its scope and take in the big picture. Most importantly,…
Ken ThomasNov 3, 2023
I’m continually surprised and amazed by the lack of continuity in the amount of support staff per dollars of revenue among landscape business owners. It…
Dave HessongNov 3, 2023
The return on investment for efficiency training obviously depends on the efficiency of your operation. As a rule, there’s always room for improvement. So many…
Monica MuirNov 3, 2023
\Almost every business monitors cash closely, and they all seem to have their own systems. The following are 10 ways to help you improve cash…
Daniel S. GordonNov 3, 2023
All land care professionals need to maintain accurate financial records. The most obvious reasons for doing so is to assess the results of operations against…
Ron EdmondsNov 3, 2023
Often, Green Industry business owners have a tremendous percentage of their wealth tied up in their businesses. Many assume they’ll be able to sell their…
Ben GandyNov 3, 2023
You’ve told your guys a thousand times, “No overtime!” It’s an unnecessary premium cost that cuts deep into your margins. Or is it? The unplanned,…
Mark BradleyNov 3, 2023
Every year, finding and keeping good staff is one of the biggest problems for landscape contractors. With industry prices stagnant and even deflating in some…
Kevin KehoeNov 3, 2023
I began last year’s article about business planning with the following statement: “Painfully aware that any prognostication or prediction might be off base, any plan…
Jeffrey ScottNov 3, 2023
Landscape firms often want to know what metrics will keep them on track. Use this list of key performance indicators (KPIs) to stay focused on…
If your company is transitioning in size or you’re at a crossroads that’s holding up growth, there are steps and actions you can take to…
Craig RuppertNov 3, 2023
There’s been much written about the importance of developing a distinct company culture. Like many of you, for the first 15 years we were in…
Landscape industry professionals are feeling positive. Despite challenges, the industry is out front of other small businesses when it comes to optimism. Optimism among landscape…
