Jeff KorhanMay 13, 2025
Jeff Korhan talks business growth and appealing to your audience.
Jeff KorhanNov 18, 2024
The reward in both running a marathon or a business is longevity, one of the most celebrated measures of success.
Jeff KorhanAug 15, 2024
Jeff Korhan says that whether you have been in business for 25 years or are just starting out, it’s important to create a brand voice that captures the interest of your target customers.
Jeff KorhanMay 10, 2024
Jeff Korhan explains how busy season tests the strategic plans your business has in place and that you need to continuously focus on developing your strategies to reap the rewards.
Jeff KorhanFeb 3, 2024
Jeff Korhan explains why visual marketing is vital for growing a business in the landscaping industry and shares tips on shooting your own projects.
Instead of using technology, Jeff Korhan advises readers to consider these traditional practices guaranteed to make meaningful human connections and maximize productivity and outcomes.
Jeff KorhanNov 3, 2023
Jeff Korhan shares how landscape operations can use AI platforms like ChatGPT to streamline tedious processes.
Jeff Korhan explains how the distinction between strategy and planning is vitally important for achieving your company goals and objectives.
Jeff Korhan says instead of planning for the market conditions your company expects for 2023, you can proactively influence them to favor your strengths.
Change orders can be challenging but Jeff Korhan says they also offer the opportunity to strengthen customer relationships and can be profitable upsells.
As businesses grow, the stakes go up, and that can be scary but Jeff Korhan shares the practices seasoned professionals rely on to protect their companies.
Jeff Korhan shares what can happen when a marketing effort lands with a thud and how you and your business can learn and recover from a misstep.
Jeff Korhan shares the key role referrals can make to you and your business to find and keep your ideal clients.
Jeff Korhan shares how developing your own audience contact list puts you in control of your own sales, leads and business growth.
LM columnist Jeff Korhan explains why it’s worth it for landscape companies to consider whether it’s time for a strategic vision review and reset.
Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers.
As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time…
Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world.
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022.
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what…
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website…
Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose.
Up until 2009, social media was exciting because it worked. It was all about the user experience. Twitter was hot, and that made it easy…
You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed…
