LMNov 3, 2023
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: Promoting yourself through a trade show Choosing the right event Preparing and setting…
Beth GeraciNov 3, 2023
At The Mustard Seed, altruism is deeply rooted. Sometimes it takes letting go of the past to see the promise of one’s future. Long haunted…
Shaun KanaryNov 3, 2023
Amazon has built an empire by providing its consumers with a range of products, becoming a one-stop shop for most people's entertainment needs. The amazing…
Marisa PalmieriAug 14, 2023
No. 100 Engledow Group Carmel, Ind. It’s common for company marketing efforts to go in fits and starts, especially when there’s multiple people manning the…
Phil HarwoodSep 11, 2014
Did you ever wake up from a dream that you didn’t want to end, and you spend the rest of the night trying to remember…
Phil HarwoodAug 2, 2018
I love social media. In fact, there’s a good chance I’ll post this article on Facebook, LinkedIn and tweet it to my Twitter followers. Social…
LM StaffMay 5, 2014
Select Source welcomed Lisa Alexander as its newest customer engagement and marketing specialist. Alexander will serve as an extension of the field sales team while…
LM StaffAug 3, 2018
Porch introduced a new layer to the home improvement network for service professionals: Porch Premium. Logo: PorchFor a monthly subscription fee, as low as $50…
My Green Industry colleagues regularly inquire about the frequency of my company's email newsletter. They often are surprised the answer is zero. Yes, you read…
Marisa PalmieriAug 2, 2018
Are you thinking about rebranding or spiffing up your company's logo? Here's a good reminder to consider more than what color you like or what…
Jeff HarknessNov 3, 2023
In the March 2014 issue of Landscape Management, The Benchmark columnist Jeff Harkness covered online advertising methods, including Google AdWords and Bing Ads. Here's more…
Phil HarwoodJul 31, 2018
As an undergraduate student, one of the first business concepts I was introduced to was the Marketing Mix. Sitting in MKT101, my first marketing class…
Sorry for the awkward headline this week. It sounds like expect toddlers to be consistent with their branding. I don't; although I'd be pretty impressed…
LM StaffAug 14, 2023
Shelly Coleman-Martins joined Koch Agronomic Services (KAS) as the company’s marketing communications manager. “KAS looks at businesses from a capability standpoint,” VP Tim Sturm said.…
Joy GendusaApr 29, 2021
My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see…
Cheryl SteelbergNov 3, 2023
Having trouble talking with your marketing team? We may know why. The first question can make or break the interview. “What is it we’re selling?”…
Marisa PalmieriNov 27, 2013
I'm in catch-up and get-ahead mode during this thankfully short Thanksgiving week. I hope you are, too, and I hope you plan to take some…
Molly BealinNov 3, 2023
In April, residents of select central Kentucky neighborhoods were surprised to find in their driveways Velcro wallets with what appeared to be large sums of…
The Irrigation Association’s (IA) Smart Irrigation Month Committee named the winners of its fourth annual Smart Marketing Contest, which awards companies that demonstrate outstanding efforts…
Marisa PalmieriNov 3, 2023
Welcome to the Business Planner 2014 edition of Landscape Management. I sat down to write an editor’s note about the importance of the three areas…
Andrew PototschnikNov 3, 2023
In describing the process companies go through to generate new customers, I refer to a big old sales funnel. You pour leads in the top…
Judy GuidoNov 3, 2023
The one point all Green Industry folks agree on is the importance of sales. Let’s face it, sales is the engine that drives your business…
Lara MoffatNov 3, 2023
One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with…
Jonathan GoldhillNov 3, 2023
To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to…
