Dan PestrettoNov 3, 2023
This post is part two of Dan Pestretto’s seven-part systemization series. Read on to part three, “Systemization Series: Core functions of business—operations,” here. There are four…
LM StaffFeb 20, 2015
Arborjet added new members to its marketing team—John Holloran, Kristin Nikodemski and Monica Munoz. Most recently serving as director of sponsorship marketing for Raytheon Co.’s…
Daniel S. GordonNov 3, 2023
A reader recently asked us to cover the topic of finances for the “smaller” operator with just a few employees and less than $250,000 in…
LM SponsorAug 2, 2018
Thanks to our award-winning franchise concept and lucrative, state-of-the-art systems, Weed Man has been able to help motivate people from all walks of life to…
LM StaffFeb 27, 2023
Control Solutions (CSI), the parent company of Quali-Pro, hired Matt Shipp as its new vice president of marketing. In his role, Shipp, who will be…
Shaun KanaryNov 3, 2023
Social media for business is an enigma. One of the questions I most often get asked is: "I'm a small business with a limited number…
Phil HarwoodNov 3, 2023
During a winter event, a typical approach is “all hands on deck.” In the midst of all this activity, little if any effort is put…
Andrew PototschnikNov 3, 2023
Many landscape professionals have a certain attitude about good old-fashioned direct mail marketing: “I tried it once before and it didn’t work.” The keyword here…
Judy GuidoNov 3, 2023
A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I…
Jonathan GoldhillNov 3, 2023
The truth is many landscape contractors know little about marketing. Honestly, what do you know about marketing? Is yours even working? Do you know for…
Christopher NoonNov 3, 2023
It amazes me when fellow business owners get upset when one of their customers uses another company to perform a service they also offer. For…
Jeff KorhanNov 3, 2023
When businesses ask me to boost their search engine optimization (SEO), I always suggest blogging, which is now known as a form of content marketing.…
LM StaffNov 9, 2023
Holganix tagged Eric Keiles, a co-founder of Square2Marketing, the keynote speaker of its 2014 Bionutritional Summit. In its third year, the Bionutritional Summit will be…
Chris ConleeNov 3, 2023
The landscaping industry now is on track to hit its largest volume ever, roughly $70 billion, after years of demand being affected by the recession…
WordPress is one of the most popular website hosts for small businesses due to its customizability and ease of use. In fact, the majority of…
Sarah PfleddererNov 3, 2023
Lambert Landscape Co., featured in the September 2014 cover story, “Full circle,” reinvented its marketing tactics to align with its strategic plan. In step with…
Phil HarwoodSep 11, 2014
If you’ve ever had a conversation with a tree or a brick wall, you know how it feels to interact with a company that relies…
The Davey Tree Expert Co. promoted Scott Hyland to director of marketing. Hyland joined Davey in 2003 and has since worked in numerous corporate communications…
LMNov 3, 2023
Kevin McLaughlin discusses successful event marketing. Some of the topics covered include: Promoting yourself through a trade show Choosing the right event Preparing and setting…
Beth GeraciNov 3, 2023
At The Mustard Seed, altruism is deeply rooted. Sometimes it takes letting go of the past to see the promise of one’s future. Long haunted…
Amazon has built an empire by providing its consumers with a range of products, becoming a one-stop shop for most people's entertainment needs. The amazing…
Marisa PalmieriAug 14, 2023
No. 100 Engledow Group Carmel, Ind. It’s common for company marketing efforts to go in fits and starts, especially when there’s multiple people manning the…
Did you ever wake up from a dream that you didn’t want to end, and you spend the rest of the night trying to remember…
Phil HarwoodAug 2, 2018
I love social media. In fact, there’s a good chance I’ll post this article on Facebook, LinkedIn and tweet it to my Twitter followers. Social…
