Jeff KorhanNov 3, 2023
A few weeks ago, I noticed a Facebook request for a recommended sales book to help an entry-level landscape designer find her way with clients.…
Most business owners are familiar with the basics of their Google My Business (GMB) profile, but they are overlooking one of its dark secrets. A…
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022.
LM StaffMar 18, 2020
TruGreen launched a new lawn care branding campaign focused on raising awareness about the company’s services with existing and potential customers. The company says the…
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what…
Marketing's role is to bring people closer to your company. If you are lucky it will change lives too, but let’s not get ahead of…
Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose.
Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale.
Seth JonesNov 7, 2023
Seth Jones shares thoughts on the labor shortage and how to get the work done anyway.
You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed…
Marisa PalmieriMar 7, 2018
To help consumers develop lawn care plans that are specific to their lawns' needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital…
Mike VooriesNov 3, 2023
Why is it that so many business owners and sales professionals put forth focus and effort toward obtaining the business of small, low-margin clientele, while…
Phil HarwoodJul 29, 2018
As I mentioned in last month’s blog post, marketing strategies are often ignored as marketers are in a rush to focus on marketing tactics. This…
Dillon StewartFeb 6, 2017
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright…
Phil HarwoodSep 18, 2018
It’s January and the green industry marketing machine is beginning to hum. Renewals, mailers, social media campaigns, email blasts, call centers, etc., are either in…
LM StaffJul 6, 2016
Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author,…
Phil HarwoodNov 3, 2023
Carrying an evenly distributed load is much easier than hauling an uneven load. Imagine carrying a single bucket of water, switching hands to alleviate the…
Shaun KanaryFeb 21, 2024
Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this…
Marisa PalmieriNov 3, 2023
The motto--and marketing message--at Sun Valley Landscaping, featured in the July 2015 LM cover story, is "Landscapes for Life." The company has parlayed that maxim…
Shaun KanaryNov 3, 2023
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re…
LM StaffNov 10, 2023
The National Association of Landscape Professionals (NALP) elected Scott Jamieson president of the board of directors and Scott Lindley vice president of sales and marketing.…
LM StaffApr 1, 2015
McKay Landscape Lighting in Omaha, Neb., focuses marketing and branding efforts on three areas: strategic partners, existing customers and new customers. To stay organized, owner…
Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a…
Casey PaytonNov 3, 2023
One landscape company helps clients sell their homes. As Michael Schmechtig observed real estate staging become popular and help sell homes, he got an idea.…
