Jeff KorhanNov 3, 2023
If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a…
Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact,…
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember?…
What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before…
I get it. Writing is not your thing. You would rather craft your message with a video. That's your preferred communication medium. Or maybe…
Data is the building block of scientific research, which is why it’s useful for backing up claims. Data also is a resource that becomes more…
Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It…
Your best customers are more than customers. They are advocates that want to see your business reach new heights because when you, win they win,…
W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He…
Landscape Management, Landscape Digital Institute and I partnered last year to launch the first landscape industry digital marketing survey. We think you’ll be interested in…
Effective digital recruiting requires captivating storytelling. If you could have five minutes of your dream candidate’s attention, what would you say to dazzle him? Imagine…
LM StaffJul 6, 2016
Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author,…
When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim…
When businesses ask me to boost their search engine optimization (SEO), I always suggest blogging, which is now known as a form of content marketing.…
LM StaffSep 12, 2014
Jeff Korhan added “podcast host” to his list of titles, with his launch of “This Old New Business Podcast.” The weekly show features interviews with…
Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what…
Marisa PalmieriNov 9, 2023
Green Industry marketing experts translate the results of PLANET/Harris Interactive’s consumer survey. In December, Harris Interactive conducted an online survey on behalf of the Professional…
How social media makes your firm more likeable, trustworthy and attractive to new customers. While many companies are busy adding social media to their marketing…
There is a big difference between saying you are an entrepreneur and being one. When I was busy planning my landscape business I read a…
What’s the most valuable yet underutilized resource in your business? For most small businesses, it’s customers. One of the web’s principles is to serve consumers…
LM StaffJun 30, 2014
There is no quick and easy way to have successful, profitable relationships with subcontractors. Building such relationships is one of the headaches of the landscape and irrigation business. It's hard but not impossible.
