Jeff KorhanNov 3, 2023
According to a recent Ad Age magazine article, people are now more interested in gardening, exercise and home entertainment because these activities give our lives…
A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies…
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022.
Whenever there is a crisis, people seek stability. This is an opportunity for helping your audience. Marketing 101 says you should meet them where they…
Some of the greatest businesses were started during cataclysmic times like this. You could say that the universe is reshuffling the deck. This creates gaps…
You’ve been here before. Customers are wondering about their relationship with your company. Everything is back on the table. You have to acknowledge the…
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what…
When I talk to people about buyer personas, they dismiss them as being equivalent to ideal customer profiles. This is a problem because there is…
People that discover your marketing expect it to communicate two things: What your company offers If it’s right for them Imagine you are a screenwriter…
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website…
Marketing's role is to bring people closer to your company. If you are lucky it will change lives too, but let’s not get ahead of…
Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose.
Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale.
LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing.
Up until 2009, social media was exciting because it worked. It was all about the user experience. Twitter was hot, and that made it easy…
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business.
Is your business growing? I'm grateful a customer asked me this early in my landscaping career. It's a question on the minds of most people…
You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed…
I was doing some discovery work with a new client, our first meeting together. She said, "Marketing is difficult." Marketing used to be easy. You…
If asked for one marketing tip that can have a big impact on a company's marketing today, my answer is trust signals. Trust signals are…
When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold…
The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of…
The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape…
Kelly LimpertAug 15, 2023
Neil Cleveland has joined PBI-Gordon as vice president and general manager. Cleveland will oversee all aspects of the PBI-Gordon Professional Turf & Ornamental and Home…
