Jeff KorhanNov 3, 2023
A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies…
Whenever there is a crisis, people seek stability. This is an opportunity for helping your audience. Marketing 101 says you should meet them where they…
Some of the greatest businesses were started during cataclysmic times like this. You could say that the universe is reshuffling the deck. This creates gaps…
You’ve been here before. Customers are wondering about their relationship with your company. Everything is back on the table. You have to acknowledge the…
When I talk to people about buyer personas, they dismiss them as being equivalent to ideal customer profiles. This is a problem because there is…
People that discover your marketing expect it to communicate two things: What your company offers If it’s right for them Imagine you are a screenwriter…
Marketing's role is to bring people closer to your company. If you are lucky it will change lives too, but let’s not get ahead of…
Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale.
LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing.
Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business.
Is your business growing? I'm grateful a customer asked me this early in my landscaping career. It's a question on the minds of most people…
I was doing some discovery work with a new client, our first meeting together. She said, "Marketing is difficult." Marketing used to be easy. You…
If asked for one marketing tip that can have a big impact on a company's marketing today, my answer is trust signals. Trust signals are…
When marketing gets complicated, it pays to get back to fundamentals. For landscaping and lawn care companies, that means customer referrals. Referrals are the gold…
The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of…
The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape…
If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a…
Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact,…
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember?…
What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before…
I get it. Writing is not your thing. You would rather craft your message with a video. That's your preferred communication medium. Or maybe…
Professional athletes pay close attention to everything their bodies tell them. Each signal communicates the need for taking action. A sharp pain signals danger. It…
Your best customers are more than customers. They are advocates that want to see your business reach new heights because when you, win they win,…
W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He…
