Bruce WilsonNov 3, 2023
To avoid the breakdowns that often occur as ideas progress from the abstract to the actionable, all owners M-U-S-T do the following things to ensure…
Andrew PototschnikNov 3, 2023
Many landscape professionals have a certain attitude about good old-fashioned direct mail marketing: “I tried it once before and it didn’t work.” The keyword here…
Judy GuidoNov 3, 2023
A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I…
Kevin KehoeNov 3, 2023
What drives successful commercial landscape sales? First, it’s a sense of the effort required by the reality of the numbers involved to achieve a goal.…
Arden UrbanoNov 3, 2023
While sales and customer relationships are the lifeblood of any service company, additional aspects of a business can help improve profitability with a relatively small…
Jonathan GoldhillNov 3, 2023
The truth is many landscape contractors know little about marketing. Honestly, what do you know about marketing? Is yours even working? Do you know for…
Phill SextonNov 3, 2023
The rule of focusing on no more than two goals at a time has guided me throughout my career. It’s helped me, and many other…
Daniel S. GordonNov 3, 2023
In retail, gross margin is an easily calculated number. It’s the difference between how much you purchase a product for and how much you sell…
Jeffrey ScottNov 3, 2023
Many landscape business owners focus on building their revenue to build their wealth. There can be a correlation, but it’s not a direct one. To…
Leslie BoomerNov 3, 2023
Contrary to what you might think, the most important attributes for successful leadership often are found below one’s surface, much like the largest part of…
Mark BradleyNov 3, 2023
Another day, another tool forgotten at the shop. Someone left the site to drive back to get it. Then someone else had to drive to…
Bill Arman and Ed LaflammeNov 3, 2023
What’s the magic number? It’s four. Actually, the Big 4. When it comes down to it, there are four fundamentals companies need to understand, embrace…
Jeff KorhanNov 3, 2023
When businesses ask me to boost their search engine optimization (SEO), I always suggest blogging, which is now known as a form of content marketing.…
Monica MuirNov 3, 2023
Who doesn’t want to have money coming in sooner? While there are generally accepted practices within any industry, changes in the following 10 areas could…
Ben GandyNov 9, 2023
Productivity is important in any business, and there are several ways to measure it. But the best way is to keep it simple, clear and…
Jon GoldmanNov 3, 2023
How can we get prospects to chase us instead of us chasing them? For most landscaping companies, marketing is difficult. You need to get noticed,…
In describing the process companies go through to generate new customers, I refer to a big old sales funnel. You pour leads in the top…
The one point all Green Industry folks agree on is the importance of sales. Let’s face it, sales is the engine that drives your business…
Lara MoffatNov 3, 2023
One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with…
To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to…
Julie GuestNov 3, 2023
You send one of your employees to give a potential customer a quote. He thanks him for coming but says he’ll think about it. In…
Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what…
Jennifer LemckeNov 3, 2023
An open-book management style that includes employees from every aspect of a business can improve its scope and take in the big picture. Most importantly,…
Ken ThomasNov 3, 2023
I’m continually surprised and amazed by the lack of continuity in the amount of support staff per dollars of revenue among landscape business owners. It…
