Sunseeker recently introduced the new Sunseeker X Series Wire-Free Robotic Mower and a refreshed brand image at the 2024 Equip Exposition in Louisville, Ky. According to the company, the X Series is designed to meet the specific needs of the U.S. market and is part of a broader range that includes the X7, X7 Plus, X7 Pro, X5 and X3 Plus models. These robotic mowers cater to varying lawn sizes and budgets, reflecting the company’s goal of providing flexible solutions for different customers.
Sunseeker’s updated brand identity includes a new logo and the slogan, “Enjoy boundless possibilities.” The rebranding aims to better highlight the company’s evolving focus on delivering versatile, user-friendly solutions. The new branding is part of Sunseeker’s ongoing effort to strengthen its presence in the U.S market and better align with customer expectations, according to the company.
This year’s Equip Expo saw Sunseeker introduce a wide range of new products, including the X Series and S Series robotic mowers and 60-Volt Commercial and Prosumer Handheld OPE Series. The X Series models offer wire-free operation combined with intelligent navigation systems. According to the company, comprising five distinct models tailored to diverse requirements regarding lawn sizes, performance and pricing, the lineup introduces a new approach to landscaping solutions. Notably, the X7 Pro, X5 and X3 Plus models are exclusively reserved for dealers.
Speaking at Equip, Matt Moore, sales director of Sunseeker North America, said, “We’re excited to showcase the new wireless robot mowers and introduce the new technology. These developments are a reflection of our commitment to providing flexible and innovative products that meet the diverse needs of homeowners and professionals alike. We’re also looking to expand our distribution network, which is key to supporting our growth in the U.S. market.”
Sunseeker X Series features
The team introduced the AONavi Positioning and Navigation System, which integrates real-time kinematic (RTK) satellite positioning and VSLAM visual navigation, helping the mowers navigate complex lawns more accurately, even in environments with obstacles or irregular shapes. The Vision AI System, using a 3D binocular camera, enhances the mower’s ability to map its surroundings and adjust to varying lawn conditions.
Designed for flexibility, the X Series features an all-wheel drive system that allows models like the X7 to manage slopes up to 70 percent (35 degree) and the X5 to handle 60 percent (30 degree) inclines. The floating cutting design ensures even mowing across dense grass and uneven terrains, further enhancing performance. The series also boasts a driven and steering motor for smart turning and gentle grass contact, reducing the turning radius for a more precise cut.
By simultaneously trimming and scarifying the lawn, these products provide efficient maintenance, ensuring a lush and healthy yard with minimal effort, according to the company. The entire X Series can be controlled through a mobile app, allowing users to schedule mowing times, plan cutting zones and customize paths according to the layout of their lawn. The app’s features, such as multi-zone planning, intelligent path planning, customized schedule and auto cutting height adjustment aim to simplify managing multiple lawn areas.
According to the company, other features include Super Wi-Fi (which extends signal transmission by 400 percent compared to standard Wi-Fi), auto rain detection and auto recharge, assisting in streamlining the mowing process. These capabilities are intended to provide users with a more convenient, hands-off lawn care experience.
Other company highlights from Equip
As part of its product line expansion, Sunseeker also introduced the Robotic Mower S Series tailored to retailers and 60-Volt Commercial and Prosumer Handheld OPE Series, a range designed for professional landscapers. The latter includes products such as lawnmowers, blowers, chainsaws, hedge trimmers, pole hedges and brush cutters.
Justin Novosel, executive vice president and general manager of Sunseeker North America, said, “Our goal is to continually innovate and adapt to changing market needs. The new product lineups and our updated brand identity reflect our approach to lawn care; practical, smart and designed with the user in mind. As we continue to grow, we’ll remain focused on delivering products that combine advanced technology with ease of use.”
