Use a Remarketing Strategy for Your Design & Build Company

In today’s digital landscape, consumers rely heavily on the internet and social media to gather information and make purchasing decisions. As a design/build company, leveraging these platforms through a strategic marketing approach is essential. One of the most effective tactics in this realm is remarketing.

What is Remarketing?

Remarketing involves displaying targeted ads to individuals who have previously interacted with your brand online. This strategy keeps your business at the forefront of potential clients’ minds, especially during their decision-making process. Given the substantial investment often associated with design/build projects, clients may take weeks or even months before committing. Remarketing ensures your company remains visible throughout this period, increasing the likelihood of conversion.

Types of Remarketing

Implementing a diverse mix of remarketing types ensures you reach prospects through multiple touchpoints. Here are the most effective forms for design/build firms:

1. Standard Display Remarketing

Show visual banner ads (via Google Display Network) to past visitors as they browse other websites. Great for building brand awareness and keeping your services top of mind.

2. Dynamic Remarketing

Automatically display ads featuring the exact service or project type a prospect viewed on your site (e.g., an outdoor kitchen or custom deck). This personalization can significantly boost engagement and conversions.

3. Search Remarketing (RLSA)

Serve text ads on Google Search to past website visitors when they search for related keywords later, allowing you to customize bids and messaging for high-intent users.

4. Social Media Remarketing

Target users on platforms like Facebook and Instagram who visited your website or engaged with social posts. This is ideal for storytelling visuals and social proof.

5. Video Remarketing

Run ads on YouTube or within display networks targeting users who watched your project videos—helping reinforce expertise and move prospects further along the funnel.

6. Email Remarketing

Send targeted emails to prospects who interacted with your site but didn’t convert (e.g., abandoned contact forms or service pages). This includes follow-ups, special offers, or educational content.

7. Customer List / CRM-Based Remarketing

Upload your existing client or lead database (emails or phone numbers) to platforms like Google or Facebook to target current and past contacts with tailored campaigns.

8. App or Engagement-Based Remarketing (If Applicable)

Re-engage users who interacted with your mobile app or specific content, encouraging repeat interactions or inquiries.

Why These Types Matter for Design/Build Companies

• Contextual Relevance: Dynamic and display ads let you showcase specific services or
  past projects based on user behavior.
• Consistent Engagement: Social and video remarketing help build emotional
  connections through visuals and storytelling.
• High Intent Targeting: Search ads and CRM lists reach prospects who are actively
  looking for design/build solutions, not browsing casually.

Flow Integration in Your Remarketing Strategy

1. Use Standard and Dynamic Display Ads to bring back previous visitors.
2. Layer in Search and Social Media Remarketing for higher-intent or engaged audiences.
3. Complement with Email campaigns to capture those close to deciding.
4. Harness your existing contacts through Customer List remarketing for repeat business and referrals.

Partner with Experts in the Green Industry

At Lawnline Marketing, we specialize in digital marketing solutions tailored for the green industry, including design/build companies. Our team understands the unique challenges and opportunities within this sector. We offer comprehensive services, from website design to SEO and targeted advertising campaigns. By partnering with us, you can ensure your remarketing strategy is executed effectively, driving leads and growing your business.

Ready to elevate your marketing efforts? Contact Lawnline Marketing today to learn how we can help your design/build company thrive in the digital age.

This page was produced by North Coast Media’s content marketing staff in collaboration with Lawnline Marketing. NCM Content Marketing connects marketers to audiences and delivers industry trends, business tips and product information. The Landscape Management editorial staff did not create this content.