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ServiceTitan launches artificial intelligence platform

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About 2,200 ServiceTitan software users attended Pantheon 2022 at the Los Angeles Coliseum. (Photo: LM Staff)
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About 2,200 ServiceTitan software users attended Pantheon 2022 at the Los Angeles Coliseum. (Photo: LM Staff)
About 2,200 ServiceTitan software users attended Pantheon 2022 at the Los Angeles Coliseum. (Photo: LM Staff)

Describing artificial intelligence (AI) as an “unstoppable force,” ServiceTitan, a cloud-based software platform for the trade industry that recently acquired both Aspire Software and FieldRoutes, announced the launch of Titan Intelligence AI last month at the company’s annual conference.

“The trades are massive, critical and it’s growing … and it’s comprised of the best group of people I know,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. (Photo: LM Staff)
“The trades are massive, critical and it’s growing … and it’s comprised of the best group of people I know,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. (Photo: LM Staff)

“Titan Intelligence is artificial intelligence unlocking the power of your data,” Vahe Kuzoyan, co-founder and president of ServiceTitan, told attendees at the 2022 Pantheon conference hosted by the company. “Artificial intelligence without integrity is scary, but artificial intelligence with integrity is exciting. We’ll be talking about this for the next decade; that’s how important it is.”

Utilizing a company’s own data, Titan Intelligence can enable lawn care and landscape companies the ability to optimize, automate and predict every aspect of its business. That could mean things like predicting when a customer will cancel service or when a member of a crew might leave for greener pastures.

Anmol Bhasin, chief technical officer of ServiceTitan, advised that other industries are already using AI to predict consumer behavior, like Spotify choosing new music for its customers, or Starbucks knowing exactly how their customers take their coffee.

“The trades are massive, critical and it’s growing … and it’s comprised of the best group of people I know,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. (Photo: LM Staff)
Los Angeles Lakers legend Magic Johnson was the keynote speaker
at ServiceTitan’s Pantheon 2022. (Photo: LM Staff)

“This is how we win. AI is an unstoppable force,” Bhasin told Pantheon attendees. “Those who embrace it will shape their future themselves. It will power you to achieve the extraordinary.”

Businesses on the ServiceTitan platform will have access to Titan Intelligence immediately. For more reporting from Pantheon 2022, which included Magic Johnson as the keynote speaker and a concert from Brad Paisley, check out the recap here as Seth Jones discusses his experience at the event.

Photo: Seth Jones

Seth Jones

Seth Jones is the editorial director of Landscape Management, and the editor-in-chief of Golfdom and Athletic Turf magazines. A graduate of Kansas University’s William Allen White School of Journalism and Mass Communications, Seth was voted best columnist in the industry in 2014, 2018 and 2023 by the Turf & Ornamental Communicators Association. He has more than 23 years of experience in the golf and turf industries and has traveled the world seeking great stories.

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