Scorpion and ServiceTitan have introduced the Capacity Marketing Engine, an AI-powered solution designed to help home services providers. This tool is designed to help users keep their schedules full, maximize the impact of their advertising budgets and eliminate unnecessary marketing costs. Initially available to select Scorpion clients, Capacity Marketing Engine will be accessible to all clients who use both Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer starting in May.
Home services businesses such as landscapers, HVAC companies, plumbers and electricians rely on consistent lead generation to fuel growth. However, wavering demand, seasonal slowdowns and the fluctuating of consumer needs can cause inefficiencies in advertising spending and scheduling.
Scorpion’s Capacity Marketing Engine uses AI-powered automation to adjust advertising spend derived from real-time business capacity information from ServiceTitan. When demand is low, the system automatically boosts advertising to fill the schedule. When capacity is high, spend is scaled back to steer clear from overallocation.
With Capacity Marketing Engine, the connection between scheduling and demand fluctuations is now aligned and directs the advertising strategy for a true ‘smart scheduler.’ Home services businesses can now redirect their focus to delivering service, helping to maximize ROI and reaching revenue goals, according to the companies.
This launch strengthens the partnership between Scorpion and ServiceTitan.
“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan — it’s another step toward helping our clients grow more efficiently, stay fully booked and maximize their revenue.”
Other features of Capacity Marketing Engine include:
- Real-time visibility and control: Built-in transparency through Scorpion’s Revenue App provides a log of budget changes and the triggers behind them, so clients can always know what’s happening and why.
- Time and cost savings: Decreased need for manual ad management, freeing business owners to focus on service delivery.
- Enhanced marketing efficiency: Enhanced marketing budgets to help generate maximum return on investment and drive consistent growth.
