The Pool and Hot Tub Alliance (PHTA) published its 2024 Business Operations Survey Report. This report provides a detailed analysis of key operating data from across the pool and hot tub industry, offering benchmarking information for businesses of all sizes and sectors.
The 2024 Business Operations Survey Report draws on confidential surveys completed in the first quarter of 2025 by 368 PHTA members and non-members, representing a substantial portion of the pool, spa and hot tub industry.
It presents a robust look at changing trends in business operations, covering an array of topics across construction, service, maintenance and retail, including sales performance, employee productivity, profitability and challenges builders, service providers and retailers face.
“The Business Operations Survey is a cornerstone of PHTA’s mission to elevate the industry with the strategic intelligence needed to make businesses more competitive,” says Sabeena Hickman, CAE, president and CEO of PHTA. “This report empowers our members to make data-driven decisions, identify competitive advantages and improve operational efficiency. It’s an indispensable tool for any professional looking to benchmark their performance and plan for future success.”
A key highlight of the report is that all participants receive a confidential Company Performance Report Card (CPR). This personalized document compares a company’s individual metrics against industry norms for sales growth, profit, assets, debt and people. Participants also get access to an online, searchable database that allows for a customized analysis, narrowing comparisons based on similar size, region and business sector.
The 2024 PHTA Business Operations Survey Report is available for purchase on the PHTA website for non-participants. Survey participants can get the full report and their personalized CPR for free by logging into the PHTA Research Portal.
