Envu recently announced several updates within its U.S. Turf and Ornamentals Marketing Activation team, stating they reinforce the company’s overall commitment to customer collaboration and strategic alignment across the company divisions. Industry veteran Bill Roddy joins Envu as the next lawn campaign activation manager, while Chad Noyes transitions into expanded leadership roles within Envu.
Roddy brings more than 20 years of marketing and sales experience across the lawn, landscape and golf industries. Most recently, he served as the group brand director at North Coast Media, where he led brand strategy and drove revenue growth across multiple business channels. His background includes senior roles in publishing, agency leadership and international marketing.
After a long and successful time with the company, the Landscape Management and North Coast Media team wishes him well in this exciting next step of his career.
“Bill’s deep understanding of the lawn care industry will help position Envu as a trusted partner in driving customer growth and success,” said Jessica Rasmussen, head of marketing activation, U.S., Envu. “Meanwhile, Chad’s focus on ornamentals and mosquito management will strengthen these vital segments and help deliver greater collaboration across our teams.”
In his new role, Noyes will serve as the campaign activation manager for the mosquito management and ornamentals industries. Noyes previously contributed to the Lawn sector at Envu, where his experience and understanding of pest management supported strong marketing performance. His expanded responsibilities will bring continuity and cohesion across industries, helping ensure consistent marketing leadership and customer support.
WorkWave hires new chief revenue officer to hit growth targets
WorkWave, a provider of software and solutions that assist mobile service companies, has appointed John Ortwerth as its new chief revenue officer. Ortwerth will be responsible for overseeing all global revenue-generating functions, including sales and business development. This strategic hire is expected to play a crucial role in achieving WorkWave’s ambitious growth targets and expanding its market presence while also centralizing all revenue-generating functions under a single, seasoned leader.
The motivation behind this move is to drive more aggressive growth and capitalize on market opportunities. Ortwerth’s expertise is expected to streamline operations and foster stronger client and partner relationships, ultimately benefiting the company’s overall performance.
“I am honored to join WorkWave as chief revenue officer and can’t wait to work closely with the team as we grow our portfolio, welcome new customers to the WorkWave family, deepen our client relationships, expand our partner strategy and continue to help mobile service businesses thrive,” said Ortwerth.
Ortwerth brings a wealth of experience to WorkWave, including:
- More than 15 years of leadership experience in high-growth SaaS environments.
- For the past decade, he has led high-performing teams at Paycor, most recently as senior vice president, sales.
- He has expertise in building and scaling organizations for sustained growth, including developing enterprise, SMB and new market teams.
- He is skilled at working with large, complex customers and fostering long-term client and partner relationships.
“John’s extensive background in scaling SaaS organizations and fostering lasting client relationships makes him the ideal leader to drive our revenue growth. His experience in building high-performing teams, combined with his dedication to customer success, will be instrumental as we continue to expand our market presence and deliver unparalleled value to our clients,” said Kevin Kemmerer, CEO of WorkWave.
Altoz appoints new district sales manager
Altoz revealed that Joe Wilson has accepted the position of district sales manager for Texas, Oklahoma and Louisiana. He will focus on dealer development and driving sales to support future growth.
“Joe brings over 20 years of experience in the powersports industry, along with an extensive background in retail operations and sales management,” said Karl Bjorkman, vice president of sales and revenue for Altoz. “We believe he will have an immediate and positive impact in his territory.”
The company stated Wilson’s experience and proven track record will support the continued growth of the Altoz brand and its dealer network.
“I chose to join Altoz because their products truly stand out, and I admire the company’s attention to detail and strong family-business culture,” Wilson said. “My goal is to build solid relationships with dealers, drive sales through open, retail-focused communication and help more people — both dealers and customers — get to know the Altoz brand.”
Waterloo Turf appoints Breann Loffing to director of operations
Waterloo Turf, a turf and synthetic grass franchise that states it is dedicated to helping people get their Saturdays back, has appointed Breann Loffing to the role of director of operations.
Loffing brings two decades of franchise experience to the Waterloo Turf executive team, with a special focus on the property restoration industry. She has held a variety of roles in project management, creating scalable processes and procedures and building strong franchisee-franchisor relationships.
“Breann exemplifies a mastery of franchising; her expertise in the restoration and home improvement space is what makes her the perfect fit for this role,” said Tim Lovett, CEO of Waterloo Turf. “Bringing Breann onboard is indicative of larger growth plans for Waterloo Turf in the coming months and years. We are excited to see what she accomplishes as the newest member of our executive team.”
Loffing is looking forward to digging into the current Waterloo Turf systems to streamline and create efficient tools for current and future franchisees.
“What stuck out to me about Waterloo is their growth opportunity, creative approach and, of course, the people I have met.” Loffing said. “I hope to optimize and streamline Waterloo’s existing operational processes to make the system as seamless as can be for franchise partners.”
Having only launched its franchise opportunity in December 2024, the brand stated it has garnered significant franchise interest with a current total of 36 territories under development. With an established presence in Texas, Arizona, Idaho, Colorado and Tennessee, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.
Simpro Group appoints new chairman of the board and CEO
Simpro Group, a producer of AI-powered field service solutions for commercial and residential trades, appointed Fred Voccola as chairman of the board and chief executive officer.
Simpro Group stated Voccola most recently transformed Kaseya into a $15 billion global leader by helping SMB-focused managed service providers unlock new levels of profitability, fueling Kaseya’s explosive growth and soaring valuation. He now turns his focus to the residential and commercial trades.
“Commercial and residential trades — representing more than $150 billion in global economic activity — are the backbone of modern society,” Voccola said. “They build our homes and schools, maintain our hospitals, protect our businesses, keep air, water and energy flowing; even the future of AI — the data centers, the servers, the cooling systems — relies on them. The trades build our world and keep us moving forward. Simpro builds the platform that pays them back.”
Trusted by 450,000 business owners, administrators and field technicians globally, Simpro’s unified AI-powered field service management software can help commercial and residential trades simplify workflows and improve profitability, according to the company.
“Before Simpro, we were stuck with disconnected tools that slowed us down and hurt profitability. With Simpro’s unified platform, invoicing is faster, admin time is down and our profits doubled,” said Amy Carnrick, former CEO of Foster Plumbing. “This platform doesn’t replace my work — it makes sure I get rewarded for it.”
Voccola succeeds Gary Specter, who has led Simpro Group since 2023. Gary will remain with Simpro to work with Fred through Nov. 15 to ensure a smooth transition, then step up onto the board — staying fully invested in Simpro Group’s future.
“We’ve built something powerful together,” Specter said. “This transition lets Fred take the wheel, but I am still all in: as a board member, a shareholder and someone who believes in what this team can achieve.”
