PBI-Gordon Corp., based in Kansas City, Mo., launched an early order incentive and product bundle bonus program for its Katana turf herbicide as well as a new website.
Applicable to orders delivered by Dec. 6, the early order incentive requires a minimum purchase of eight bottles or two cases of Katana to receive a $100 per case rebate on each additional case after the minimum purchase is met. Cases includes four 3-ounce bottles.
The bundle bonus rebate also is applicable to orders delivered by Dec. 6 and adds 10 gallons of SpeedZone and/or SpeedZoneSouthern to each case of Katana ordered. Customers may earn an additional $2.50 per gallon rebate on the SpeedZone products at a maximum of 10 gallons for each case of Katana and/or add a minimum of four bottles of Zylam 20SG to a Katana order and earn an additional $20 per case rebate. Zylam 20SG is packaged with four 2.7-ounce bottles per case.
The early delivery bonus allows customers to receive an additional 1 percent rebate on Katana and bundle bonus orders delivered by Oct. 30. Bonuses will be paid through VISA gift cards or for golf course superintendents, GCSAA gift certificates.
The incentive and program come on the heels of the PBI-Gordon’s unveil of its new website: GordonsProfessional.com.
The site serves as corporate web hub separate from the company’s webpage, aiming information toward the professional chemical market. It provides a variety of product information segmented by user channel, technical specification sheets, product labels and distributor and sales rep locators. Also available on the site are useful resources for professional turf and ornamental managers such as sprayer calibration guides, product application schedules, a trimming cost calculator, product registration listing by state, weights and measures conversion chart and links to industry resources.
“The goal of our new online strategy is to effectively communicate corporate information while clearly segmenting PBI-Gordon’s various business groups and customer audiences,” said April Allenbrand, manager of marketing communications for Gordon’s. “Having a unique web presence for each business group allows the groups to brand themselves with their own distinct look, allowing more effective marketing, brand building, and awareness. With GordonsProfessional.com, our professional chemical customers have a more targeted, easier-to-navigate online source for information on the products they rely on to produce top-quality results.”
