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Meet the five experts speaking at Jeffrey Scott’s Financial Master Class

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Graphic: Jeffrey Scott
Graphic: Jeffrey Scott

Here are the five experts who will be presenting at Jeffrey Scott’s Financial Master Class, a two-day virtual event running Jan. 8-9.

Plus, some insight into their topics and suggestions on who from your company should tune in.

The early bird discount to sign up ends Nov. 21.

Photo: Brian Edwards
Brian Edwards

1. Brian Edwards, Colorburst Landscape, Nashville, Tenn.

Lessons from the road

Edwards is an old friend and client who sold his business as a platform and has helped his team purchase more than 10 other companies (some are big names you’ll know).

He will talk about the hidden aspects of valuation (what helps, what hurts), including what makes a company “well run.”

The objective here is to understand how to grow the value of your business while we teach you how to grow your business’ top and bottom line.

Edwards is not here to talk about selling per se, rather he will focus on how to become a business builder.

All the managers on your team who own a division or department will learn from this.

Photo: Dr. Charlie Hall
Charlie Hall

2. Dr. Charlie Hall, economist, Texas A&M University

Predictions and Consequences of the 2025 Economy

Dr. Hall knows our industry well!

He will give his predictions and advice for how to be best prepared for what he sees coming down the pike in terms of the economy and how it will be impacted in 2025.

He will explore all the factors that influence your business: people, pricing, product supply, demand and so much more.

Back by popular demand, every leader who has to make financial decisions will gain confidence from Hall’s perspective.

Photo: Mitch Katz
Mitch Katz

3. Mitch Katz, director of operations, Jeffrey Scott Consulting

2024 Benchmarking Study

Katz will lead the conversations on the benchmarking data and results.

This is the meat; what are the new trends we see in the financials, and how can you and your department managers make use of these insights.

He has some financial analysis secrets up his sleeve and will show you how to simplify your approach and gain control of your own numbers while gaining an advantage over your unaware competitors.

Katz will also share his insights into strategic adjusting (which you must do throughout the year) using your numbers as both a guide and as the foundation for your plan.

Photo: Sean Baxter
Sean Baxter

4. Sean Baxter, executive coach at Jeffrey Scott Consulting and founder of Lawn & Landscape Solutions, in Kansas City

Strategic Opportunities in 2025

Baxter will discuss the big opportunities he sees for creating dynamic (profitable) growth in your company this coming year.

He has a wealth of knowledge from the peer groups he runs at Jeffrey Scott Consulting and from using his own company as a test kitchen for his ideas.

You will get real world advice and inspiration to step on the gas pedal in 2025.

The visionary and integrator on your team will love his advice.

Photo: Jeffrey Scott
Jeffrey Scott

5. Jeffrey Scott, founder, Leader’s Edge Peer Groups

Nail it to Scale it

After years of helping hundreds of companies grow top and bottom line, I will share the most critical basics that you have to “nail” if you are going to “scale” in 2025, plus other surprises I have in store in terms of how to organize your business.

My plan is to inspire everyone who joins us, from owner and everyone else through the ranks.

Note from Jeffrey: I just spent a day talking with a team of foremen and supervisors, and they were so glad to drink the Kool-Aid and hear the insights directly that their owner has been using all along to make decisions.

6. Mystery CFO

Accountability and Performance

We are in talks to bring on a mystery guest, a CFO directing the finances of a large firm, on how they are planning for their team to drive accountability and performance in 2025.

Your controllers and financial people will enjoy this, and so will you!

As always, using our template, you will supply us with your numbers (Nov. 2023 to Oct. 2024), and we do the rest!

Save $200 per ticket if you register by Nov. 21 to get the early bird pricing. Each attendee needs their own ticket.

Bring your team, because financial acumen is your biggest competitive tool. You will all enjoy improved confidence and security!

Jeffrey Scott

Jeffrey Scott

Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners. To learn more visit GetTheLeadersEdge.com

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