What’re you reading for business ideas or insight?
Landscape Professionals
Richard Bare
Arbor-Nomics Turf
Norcross, Ga.
“The best book on the idea of how to run a business is ‘Traction’ by Gino Wickman. It is right behind the best bible for a startup, ‘The E-Myth’ by Michael Gerber. ‘Traction’ is ‘E-Myth’ on steroids.”
Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.
“‘A Promised Land’ (Obama), ‘American Dirt’ (Cummins) and ‘Fanatical Prospecting’ (Blount).”
Chris Joyce
Joyce Landscaping
Cape Cod, Mass.
“I just reread, after a number of years, ‘Rich Dad Poor Dad.’”
Greg Winchel
Winchel Irrigation
Grandville, Mich.
“’Marketing Made Simple – Storybrand’ by Donald Miller.”
Industry Consultants
Marty Grunder
The Grow Group
Dayton, Ohio
“I recently read ‘The Psychology of Money’ by Morgan Housel. It is excellent. I gave it to all my kids for Christmas, and two of my children have already read it and we have discussed the book. How you spend your money, what you think about money and how you earn your money all impact your life. We live in some challenging times and the lessons in the book made an impact on me.” I am delighted to see my kids interested in it as well. I know a lot of wealthy people who aren’t happy; it’s not all about how much you earn! It’s more about how you live and what you want out of life.”
Phil Harwood
Grow the Bench
Grand Rapids, Mich.
“’The Art of Selling Your Business’ by John Warrillow.”
Kevin Kehoe
3PG Consulting
Laguna, Calif.
“For leaders, I suggest reading history and biography — heads of state, generals and the times and conflicts in which they were involved. You can learn all you need to know about how to and how not to act as a leader — and how to manage people and events.”
Jeffrey Scott
Jeffrey Scott Consulting
New Orleans, La.
“‘Finish Big’ by Bo Burlingham for insights and stories on setting up your business for a profitable succession long before it’s time and ‘The Infinite Game’ by Simon Sinek for developing a purpose-based business. I am also reading nonbusiness books to stretch my thinking, like ‘The Everyday Philanthropist.’ It is not enough to be just well read in business books; in fact, that can make you a boring, narrow-minded leader. So, I constantly mix in nonfiction and sometimes fiction to broaden my thinking.”
