LandOpt will host the upcoming Evolve landscaping speaker series with keynote speaker Dan Stearns, professor emeritus of landscape contracting at Penn State University.
Stearns will introduce concepts to help the landscape business owner plan for the future, taking into account business trends and the current state of the industry.
Supporting speakers Alison Blobner, Joe Shooner and Mike Pickel will discuss how to:
- implement practices to ensure sales and marketing work together;
- measure and track key performance metrics;
- segment, position and target the business that matters most; and
- drive results above market growth and profitability.
The series is designed for green industry business owners looking to lead in the marketplace and navigate the uncertainty of the rapidly changing landscaping industry, according to LandOpt. There are three dates available to attend: Oct. 5, Philadelphia; Nov. 9, Baltimore; and Dec. 5, Fairfax, Va. To register, visit www.landopt.com/evolve.
