KIOTI Tractor finished the last leg of its fundraiser to support breast cancer awareness and research this month during the CIBC Run for the Cure. The company raised $25,023 to be donated to the Canadian Breast Cancer Foundation.
KIOTI recruited 52 teams and 188 individual participants to help fundraise for the national organization. The campaign ended in prize giveaways to two Team KIOTI members.
Aldric Robicheau, who was the top individual fundraiser with a total $4,609, received the limited edition pink CS2410 subcompact tractor. Of Arcadia, Nova Scotia, Robicheau is the owner of Tri-County Tractor. The second prize, the limited edition pink MECHRON 2200 utility vehicle (UTV), was randomly drawn from Team KIOTI participants and awarded to Jean Gagnon, owner of Equipements G. Gagnon in St-Thomas Joliette, Quebec.
“KIOTI is excited to partner with the Canadian Breast Cancer Foundation to help raise funds to support breast cancer awareness and research,” said Peter Dong-Kyun Kim, CEO of Daedong-USA, KIOTI tractor division. “We are proud of all of our team members for their efforts to support this important charity. We hope the pink tractor and UTV help the public keep breast cancer research top of mind as the Foundation helps find a cure.”
The CIBC Run for the Cure raised more than $150,000 when combined with U.S. contributions. KIOTI promoted the fundraising efforts during a 40-city tour starting in January. The tour featured the pink tractor and UTV, stopping at key dealerships and events throughout Canada.
