POWELL, OHIO—The Kinman Institute, founded by landscape innovators Gary & Cynthia Kinman, will be holding two seminars in early 2013 designed around the needs of landscape design and build professionals looking to revamp and revitalize their businesses.
New for 2013 is “Landscape Design & Construction,” scheduled immediately following the CENTS show on Jan. 24-25. The second course, “Focus on Design Build Professionalism,” will be held Feb. 21-22. These seminars include two days at the Kinman Institute headquarters near Columbus, OH, in small groups of landscape professionals.
The new Landscape Design & Construction course will cover these critical topics:
DESIGN PROGRAMMING
- How to “design” for each client individually
- Learn how to gain client appreciation for your design skills
- Getting design fees
- Efficient and effective design/subcontracting techniques
- Seamlessly integrating design and budgeting
DESIGN SKILLS
- Learn site assessment/site analysis techniques
- Identify cues from extension of architecture, base plane extension
- How to overcome clients resistance to hierarchy of elements dominant and sub dominant
- Creative use of materials, hardscape, carpentry, masonry
CONSTRUCTION
- Production time efficiency techniques
- Innovative “construction” techniques
- Teaming up with reliable suppliers and subcontractors
- Case studies – all levels
The Focus on Design Build Professionalism course covers architecture, history, design, presentation techniques, marketing, psychology and steps in the Kinman process to ensure client satisfaction and professionalize a business. Hundreds of landscape professionals have used these methods to improve their businesses and their bottom lines.
Gary and Cynthia Kinman have more than 35 years experience operating high-end, successful landscape businesses, as well as the Kinman Institute, which offers seminars on professionalism and design build techniques. Register today at KinmanInstitute.com/seminars/
