The economy is shifting again, and Charlie Hall, Ph.D., aims to help you make sense of what’s next.
Hall is a professor in the Department of Horticultural Sciences at the Texas A&M University, and in this exclusive session, the green industry’s leading economist will unpack his 2026 forecast: where growth is likely, where the potholes lie and how your business can stay one step ahead.
Register for the Financial Master Class and for the Economic Outlook here.
Hall will break down the key forces shaping our industry — from inflation and tariffs to changing consumer spending and labor costs — and what they mean for your bottom line. Jeffrey Scott of Jeffrey Scott Consulting says you’ll learn how to navigate rising costs, protect your margins and position your company for profitable growth even in uncertain times.
Hall will also share practical strategies that top performers are using right now, including:
- Tracking and managing true costs across the business.
- Adjusting pricing and value messaging to stay competitive.
- Building resilience through smarter purchasing and planning.
Whether you’re double checking your 2026 budget or simply want a clearer picture of the road ahead, this Financial Master Class will give you the insight and confidence to make sharper financial decisions, according to Scott.
The early bird pricing deadline ends on Nov. 21, 2025. Save more than $200 per person when you register by that date.
Scott recommends bringing a small group to the virtual event to get your leadership team all speaking and thinking more confidently about the economic future. The group discount is four admissions for the price of three — email Meredith for more details.
