Innovative Hearth Products (IHP), the manufacturer of Lennox Hearth Products and FMI Products, unveiled a new corporate identity with the launch of a new brand of products, named Superior, specifically for landscape architects, designers and outdoor room specialists. IHP’s Superior brand comprises advanced outdoor fireplaces and fireplace systems.
The branding campaign is part of IHP’s initiative to streamline and restructure its collective product lines, following the company’s fall 2012 acquisition by the Comvest Group, which included the merger of Lennox Hearth Products and FMI Products.
“IHP’s new Superior brand of outdoor fireplaces with technologically enhanced features and aesthetics are designed to provide landscape architects and designers with an assortment of products to complete their outdoor room projects,” said Glenn Thomson, executive vice president of sales and marketing for IHP.
The Superior brand includes wood-burning fireplaces; vent-free gas fireplace systems; vent-free gas fireboxes; and gas logs. The launch of IHP’s Superior brand will be marketed through new a website, brand logo, printed collateral, publicity, promotional opportunities and advertising campaigns.
