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ICPI offers virtual education

Hardscape North America’s Education Event returns in 2022 with two days of distance learning for hardscape and landscape professionals.

The Interlocking Concrete Pavement Institute (ICPI) will once again host a power-packed two days of distance learning for landscape and hardscape professionals with the return of Hardscape North America’s Education Event on Jan. 25-26.

Hardscaping experts will once again offer knowledge and experience virtually in an interactive two-day event that includes an expanded 5 learning tracks with loads of continuing education credits.

Click here for more information and to register.

2022 Virtual HNA Learning Tracks will feature:

Installation Track 1

  • Installing Landscape Lighting for Hardscape Projects — Jim Frederick
  • Top Differences Between ICP and PICP Installation — Robert Bowers, P. Eng.
  • Cleaning, Sanding and Sealing Pavers — Jay Krech
  • Installing Natural Stone — James Fitzsimmons
  • Installing Porcelain in Pool and Spa Applications — Marc Larsen

Installation Track 2

  • Installing Raised Patios and Segmental Retaining Walls — Frank Bourque
  • Beginners Guide to Construction Math: Areas and Volume — Bryan Horr, P.E.
  • Hardscape Installations in Tight Quarters and Challenging Sites — Frank Bourque
  • Pedestal Porcelain Installations Demo — Marc Larsen
  • Advanced Techniques in Patterns and Borders — Dan Hughes

Business Track

  • Business Roundtable: Recruiting and Other Tricks of the Trade — Frank Bourque, Jeremy Martin, Harrison Woytko, Dan Hughes
  • Succession Planning — Jerry Gaeta
  • Managing for Success: Striking a Balance Between Doing and Managing — Leslie Shiner
  • Grow Your Business by Adding Professional Design Services — Frank Bourque
  • Estimating Hardscape Projects with Confidence — Jerry Gaeta

Marketing Track

  • Marketing Roundtable: Getting Your Word on the Street — Kathy Granger, Sam Gembel, Charissa Farley, Derek Whisenand
  • Better Marketing, Better Employees: The Secret Weapon to Recruiting — Corey Halstead
  • Using Time-Lapse Videos, Drones, and Other Media for Sales and Marketing — Tom Gardocki
  • Creating Authenticity in Marketing — Steven Hawkins
  • Emotional Marketing for Hardscaping — Kathy Granger

Sales Track

  • Sales Roundtable: Selling in Today’s Environment — Trevor Fearn, Josh Barnes, Donny Duke, Steve Nelson
  • Enhancing Your Customer’s Experience to Build Loyalty — Gary Ross
  • Keys to Successful Contractor/Distributor Relationships — Ed Fioroni, Ph.D .
  • Selling in a Digital World — Corey Halstead
  • How to Make a Compelling Sales Offer — Gary Ross
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