Husqvarna Professional Products sold BlueBird International to TEC International.
Under the terms of the agreement, which closed on Dec. 5, Husqvarna transferred the BlueBird brand, sales and manufacturing to TEC. In addition, TEC will continue to produce Husqvarna-branded specialty turf equipment. BlueBird products will continue to be sold through distributors, dealers and rental organizations.
“The decision to sell Bluebird is part of the Husqvarna Group’s strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to our end customers (consumers and professionals) and our core brands,” said Jeff Dewosky, vice president-general manager, North America, Husqvarna.
Nick Salvatore, executive vice president/COO of TEC added: “The acquisition of BlueBird International complements our existing product lineup with an established line of turf equipment. We look forward to further developing this well established brand and giving our customers a wider range of product offerings.”
