Husqvarna Professional Products, based in Charlotte, N.C., will discontinue the distribution of products under the Dixon brand name by the end of 2014 in North America. International markets are unaffected at this time.
Husqvarna will continue to process Dixon warranty claims and provide service parts under the Dixon brand for an extended period of time.
While Dixon’s line of zero-turn mowers, walk-behind mowers and tractors will be discontinued, Husqvarna will continue to manufacture and market similar products under the current family of Husqvarna brands. The company does not expect the move will require any job cuts.
“The decision to phase out the Dixon brand is part of the Husqvarna Group’s strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to the consumer, ” said Jeff Dewosky, vice president of dealer sales for Husqvarna.
Husqvarna added the Dixon brand to its roster in 2006, when it acquired Dixon Industries, a subsidiary of Blount International.
