What is your strategy for filtering out the “noise” at a trade show when it comes to learning about new products and services?
Landscape Professionals
Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.
“I like keeping up with what’s new in the industry, but I only dive in deeply when it fits an intentional strategy. Staying disciplined helps us run our own race instead of someone else’s.”
Mike Giese
Perfecturf Lawncare
Mt. Pleasant, Wis.
“I know what information I am seeking out, and I always remember that people are likely going to sell me something. If something sounds too good to be true — it is!”
Justin White
K&D Landscaping
Watsonville, Calif.
“I give every new technology company that is built for businesses of our size and where we’re going at least one demo. For product and service-based companies, the filter is much more stringent. If it helps us save on labor or automate our process, I will take a look.”
Industry Consultants
Marty Grunder
The Grow Group
Dayton, Ohio
“A hot button for me … I wish there was as much enthusiasm for learning how to lead better, how to read financial statements better … and how to implement the software you bought to its full potential as there is for new equipment! Get your business humming and get a record level of backlog sold, and you can most likely buy just about any piece of equipment you want, including a brand new, fancy SUV for your family!”
Phil Harwood
Tamarisk Business Advisors
Grand Rapids, Mich.
“Approach trade shows with a specific plan, informed by your peers.”
Jeffrey Scott
Jeffrey Scott Consulting
New Orleans, La.
“The key is to create a wish list ahead of time with your team with products and needs that you want to investigate. This will keep you focused, especially if you agree to make a presentation when you get back to your company.”
