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How do your markups and pricing compare?

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Photo: PrathanChorruangsak / iStock / Getty Images Plus / getty images
Photo: PrathanChorruangsak / iStock / Getty Images Plus / getty images

One of the fastest ways to gauge your company’s financial health is by comparing your markups and pricing to industry benchmarks.

Many owners (and salespeople) price work based on “what feels right” (or on fear of loss) rather than using data. This can quietly erode margins.

Markup isn’t just about profit — it’s how you recover overhead, supervision, vehicles and insurance while still earning a margin. If your markup or pricing is lower than peers, your strong sales might still yield weak profits. If it’s higher, you’ll need to clearly demonstrate added value or efficiency to justify your premium.

Benchmarking your markups and pricing against top companies gives you a clear reality check. It’s not a guarantee, but it sure does add to your clarity and confidence.

That is the reason Jeffrey Scott has included detailed pricing and markup data in his upcoming benchmarking study. Register for the 2026 Financial Masterclass here and learn all about the benchmarking study you will also participate in.

Early bird deadline is in less than four weeks: Nov 21, 2025. Save more than $200 per person when you register by the deadline.

This two-day virtual masterclass will give you the landscaping industry’s most powerful financial and operational benchmarks — plus cutting-edge tools to help you make smarter decisions, improve performance and plan confidently for 2026. Each day is four hours of high-impact learning, with outstanding speakers and built-in breaks to keep you fresh.

You send Jeffrey Scott your financials (November 2024–October 2025) using his simple benchmarking template. He’ll plug your data into his powerful benchmarking system and send it back to you, so you show up ready to learn, analyze and act.

Click here see the masterclass’ speakers and to register for the event.

Join the Financial Masterclass and make this your most confident financial year ever!

Jeffrey Scott

Jeffrey Scott

Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners. To learn more visit GetTheLeadersEdge.com

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