Heron Lawn & Pest Control launched as a new brand called Heron Home & Outdoor, reflecting its transition to become more than a lawn care and pest control company, reports the Orlando Business Journal.
“With the growing number of services we now provide, our name and identity should reflect who we are,” said Greg Clendenin, CEO of Heron. “By changing our name, it allows us to leverage the multiple services we provide to meet the needs of our service area and beyond.”
According to the Orlando Business Journal, Heron partnered with Orlando-based communications company Push Inc. to help transform the brand and grow its customer base.
Push CEO John Ludwig expressed confidence in the company’s new brand.
“By changing the name, this new brand now reflects what the consumer wants: one-stop shopping for the care of their home through simplicity, convenience and quality service,” said Ludwig. “As a result, they will become more relevant in scope within this continuously growing region.”
Heron serves residential customers in Florida, including those living in Hillsborough, Flagler, Lake, Marion, Orange, Osceola, Seminole, Polk and Volusia counties.
