HCI Equity Partners, a lower middle-market private equity firm, has formed LawnPRO Partners in partnership with Bill Viveen, who will serve as the platform’s chief executive officer. LawnPRO is focused on building a provider of lawn care treatment services, tree service and pest control to residential customers.
Viveen brings a track record of successfully scaling and integrating service businesses, with recent experience as CEO and leader of targeted acquisition growth at Heartland Home Services, a residential HVAC service provider. During his tenure, Viveen helped to increase revenue for the company through a combination of successful M&A and strong organic growth.
“I’m excited to partner with HCI and lead this platform in a market with terrific potential for organic and M&A growth that benefits from scale,” said Viveen. “We fundamentally believe in keeping local businesses local and partnering with already great companies to help them accelerate their growth plan. I look forward to building LawnPRO into a dynamic industry leader.”
Nate Novak, principal at HCI, said, ”The LawnPRO Partners platform is HCI’s latest thesis-driven, strategic investment in an attractive, fragmented technical service market. We believe Bill’s experience scaling and integrating service businesses perfectly positions him to lead this platform. We are thrilled with the companies and leaders we have partnered with to date.“
