Americans appear to believe it’s important to make the investment to take care of their yards, with 40 percent of those with a lawn or landscape hiring a professional in the last year.
According to an online survey commissioned by the National Association of Landscape Professional’s (NALP’s) Industry Growth Initiative and conducted by Harris Poll in September and October, the top services used among Americans who have hired a lawn/landscaping professional in the past 12 months include tree care (51 percent), mowing (50 percent), lawn pest control (46 percent) and weed prevention and control (42 percent).
NALP’s Industry Growth Initiative commissioned the survey as a benchmark to track consumers’ purchasing habits when it comes to lawn and landscape services. The IGI is committed to growing the industry and its workforce and will measure its success against purchasing and hiring benchmarks.
The results also show that among those who have a lawn or landscaping at their home, married people are more likely than those who aren’t married to have invested in lawn care and/or landscape maintenance services for their home in the past 12 months (45 percent versus 33 percent).
The reasons respondents cited for not hiring lawn care or landscape maintenance professionals include the cost is too high (62 percent), they enjoy caring for their lawn themselves (49 percent) and they believe their yard is fine as is (43 percent).
For those who have hired professional help, 52 percent did so to help their lawn/landscape look better, while 41 percent wanted to save time and 30 percent wanted to enjoy their yard more.
The full report and data, including geographic and demographic details, are available to investors in the Industry Growth Initiative. For more information, contact Missy Henriksen at Missy@landscapeprofessionals.org.
