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Five Questions: Matt Freedman

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(Photo: Matt Freedman)
(Photo: Matt Freedman)

1. How did Beach Landscaping get its start?

We’re a family business. My father and I started it in 2000, and my brother joined us in 2020. Originally, my dad and I were in the commercial cleaning business, cleaning restaurants. Then we met somebody who had a small landscaping business, cutting lawns. We saw an opportunity to grow that business by getting some of our restaurant cleaning accounts as landscaping accounts.

2. What are your hopes and expectations for the business over the next few years?

We’re looking to continue to grow. We’ve tripled in size over the last five years. We’re looking to not necessarily continue that (level of) growth, but to continue slowly growing and at the same time become more profitable. We’re fine-tuning everything so that we’re minimizing our costs as much as possible and still able to keep the quality of work.

3. What does your family do for fun?

My kids are 27 and 22 — they’re grown. We don’t live too far from the beach. My wife and I, we spend most of our free time walking around the town we live in and on the beach. There’s an area in Murrells Inlet called the MarshWalk. They have a bunch of restaurants, and there’s always live music. There’s always great food and drinks, and it’s a good atmosphere, good vibes.

4. Which sports teams do you root for, and do you have a favorite sports moment?

I went to the University of Florida. So of course, football and basketball with the Gators, and then I’m a big Red Sox fan for baseball and Washington Commanders for football. I follow more basketball and football than anything. My favorite moment was the 2004 World Series. I got to watch that with my dad. He was a long-suffering Red Sox fan his whole life up until that point. It was cool to get to share that with him.

5. What’s the best thing about having your job?

Two things: One, it’s fun to hear the positive feedback we get from customers. It feels good that we’re able to go in and make people happy with the job we do. And then two, I really enjoy being able to provide a good, stable work environment to the employees. We give them something to work toward for their future.

Photo: Seth Jones

Seth Jones

Seth Jones is the editorial director of Landscape Management, and the editor-in-chief of Golfdom and Athletic Turf magazines. A graduate of Kansas University’s William Allen White School of Journalism and Mass Communications, Seth was voted best columnist in the industry in 2014, 2018 and 2023 by the Turf & Ornamental Communicators Association. He has more than 23 years of experience in the golf and turf industries and has traveled the world seeking great stories.

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