When creating a logo, it’s just as important to consider who you are as a company as it is the message you’re trying to convey, says Adam Sokoloff, president of Philadelphia-based Sunrise Signs. Are you a high-end residential design/build contractor that provides a full service, turnkey operation to only the most discerning clients? Or are you the cost effective, mow-and-blow maintenance contractor?
Believe it or not, you can effectively convey your message through the design of your logo, the type of font that you use and the color or colors you choose to create it. It’s true!
Combine your logo with a witty tagline and you’re on your way to creating your own “brand”. Now all you have to do is deliver your brand message consistently to the consumer by repeating it on your trucks, letterhead, uniforms, job signs, advertisements and marketing pieces.
To gain even more insight, click here to listen to the entire interview.
Show: Visual Marketing For Landscape Contractors
Guest: Adam Sokoloff, president of Sunrise Signs, Philadelphia
Date: June 12, 2013
Editor’s note: As part of a partnership between Landscape Management and FD2B Talk Radio, we post an “Insight of the Night” every Thursday from the previous night’s radio show. FD2B Talk Radio is a Green Industry radio show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host and founder is LM columnist Jody Shilan, who’s also the editor and founder of FromDesign2Build.com.
