Fairway, a provider of exterior residential services including lawn care, pest control, horticultural services and irrigation maintenance and repair, is expanding into new markets with the latest addition of Simply Green in Atlanta, Ga., to its brand portfolio.
“Adding a footprint in the Atlanta area is strategic to our growth strategy and complementary to our existing service areas,” says Greg Harbison, CEO of Fairway. “We are thrilled to bring such a high quality and growing business as Simply Green into the Fairway family of brands.”
Simply Green, established in 2004 by Don Smith, is recognized for its commitment to plant health, utilizing plant growth regulators (PGRs) for optimal results and beautiful lawns. The company’s commitment to prioritizing customers aligns seamlessly with Fairway’s focus on service excellence and is reflected in their client loyalty, according to Fairway.
“We were very exclusive with the business we would join,” says Don Smith, founder of Simply Green. “We were impressed from the start with Fairway’s openness and mutual value to provide the best experience for customers and employees alike. We knew quickly we had found our new home.”
Greg Clendenin and The Clendenin Consulting Group served as the sole financial advisor to Simply Green.
