Exmark Manufacturing now is sponsoring Mike Iaconelli’s fishing talk show, “Ike Live,” streaming live beginning 7 p.m. EST Jan. 26.
A professional bass fisherman, Iaconelli produces and airs “Ike Live” twice a month at MikeIaconelli.com. Guests range from professional fishing stars to national sports and entertainment celebrities who enjoy the outdoors.
“Mike’s ‘never give up’ mantra, coupled with his charismatic brand essence and strong work ethic, are a perfect match for Exmark in demonstrating our commitment to quality workmanship, durability and desire to create more free time for our customers,” said John Cloutier, senior marketing manager at Exmark. “As evidenced by Mike’s recent win on the Delaware River, it’s clear he has an extremely passionate fan base who embraces his unique approach to professional fishing and enjoyment of the sport. We are thrilled to tap into Mike’s enthusiasm to help Exmark continue becoming the preferred mower brand among fishing and outdoor enthusiasts.”
The sponsorship is fitting, Cloutier added, because 75 percent of Exmark’s existing customers consider themselves to be avid fishermen. With that in mind and as part of the sponsorship, Exmark also will be holding a “Take Back Your Weekends” campaign and video submission contest, which will be open for entries April 1 to June 30. Winners will receive an all-expenses-paid fishing trip with Iaconelli in his hometown of Philadelphia.
