Chad Diller drastically cut the time he spent writing emails when he discovered templates.
“I realized I was constantly sending the same emails over and over, following up with the same responses,” says Diller, who was a 20-year veteran of Tomlinson Bomberger Lawn Care, Landscape & Pest Control and now is an account manager for marketing firm Landscape Leadership.
Today, he says he has a template for just about anything, and he sends emails in around 20 seconds, as opposed to laboring over them for minutes. When he was at Tomlinson, he used them for scheduling service calls, invoice reminders, proposal follow-ups and customer service inquiries—just to name a few.
“Now, I just change a few points around and personalize the first sentence,” he says.
Many programs like Outlook or Hubspot let users create a database of email templates, even allowing personalized tokens based on contact names and different titles depending on use. Or, people looking for an easy solution can create a template as an email draft and copy and paste the content into a new message each time.
“It works for anything you send over and over, and it saves a tremendous amount of time,” he says.
Photo: ©istock.com/Peshkova
