What is your professional New Year’s resolution as we head into 2026?
Landscape Professionals
Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.
“In 2026, we’re centering our strategy on core clients and investing in the capabilities required to deliver a superior experience and scale what we do best.”
Mike Giese
Perfecturf Lawncare
Mt. Pleasant, Wis.
“For 2026, our lawn care business goals will focus on profitability through efficiency, client retention by high-end service referrals and expanding our year-round services.”
Justin White
K&D Landscaping
Watsonville, Calif.
“In 2026, my professional resolution is to become a leader of leaders. I have often balanced leading with doing, and in 2026, my focus is on helping my team become exceptional leaders and spending more time in the leadership seat. This will require more preparation, coaching and patience as we grow our team.”
Jerry McKay
McKay Landscape Lighting
Omaha, Neb.
“In 2026, my professional resolution is to become a leader of leaders. I have often balanced leading with doing, and in 2026, my focus is on helping my team become exceptional leaders and spending more time in the leadership seat. This will require more preparation, coaching and patience as we grow our team.”
Industry Consultants
Marty Grunder
The Grow Group
Dayton, Ohio
“The best advice I ever received is that you can’t want something more for someone than they want for themselves. Professionally, it’s taught me to empower rather than carry by letting clients and team members own their growth. Personally, it’s helped me release the weight of others’ choices and focus on showing up with clarity.”
Jeffrey Scott
Jeffrey Scott Consulting
New Orleans, La.
“Early on, my mentor taught me that, ‘You are in the marketing business (and not the landscaping business).’ Then … I wrote the book ‘Become A Destination Company’ because I realized we were in the people business. Now, we are in the technology business. It’s the three layers of success — marketing, people and technology.”
