Crary Industries, manufacturer of Echo Bear Cat outdoor power equipment, changed its brand name to Crary Bear Cat.
Acquired by Echo in 2006, the Echo Bear Cat brand line is known for its high-quality, professional-grade, powerful outdoor power equipment. Crary Bear Cat of Crary Industries remains a subsidiary of Echo.
Crary Industries has been planning this name change along with other major strategy changes: working directly with and acquiring dealers in new markets, streamlining the equipment lineup and maintaining the sales and service support Echo Bear Cat is known for.
“Product feedback is now closer to us as the manufacturer, and we can ensure our entire equipment lineup is continued to be serviced by full-capability dealers,” said Hannah Aure, Crary Bear Cat’s business unit director. “This transition allows us to better serve our markets with greater flexibility and direct interaction with both our dealers and customers.”
